Coffee Roasting, General, Portland Roaster November 30 2017 Coffee for a cause: Our partnership with Street Roots 

Written by:

Resident Flavor Expert
Cassy Gleason

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Marigold Coffee is thrilled to announce our new partnership with Street Roots, a Portland-based nonprofit organization that works to create income opportunities for people experiencing homelessness and poverty.

Together, we are launching a new line of coffees —Street Roast— which will be available in New Seasons and Marigold stores throughout Portland from 1st December. Proceeds from each bag of Street Roast will go to support Street Roots.

Proceeds from each bag of Street Roast will go to support Street Roots.

Street Roast - The Messenger

Street Roast – The Messenger

Our partnership
When Marigold was approached by Street Roots to partner with them on this project, our team jumped at the chance. We almost couldn’t believe our good fortune.

We immediately saw the benefits this project could bring. First, we saw how Street Roast could provide a regular revenue stream for a wonderful, well-respected organization. But in getting to know Israel and the folks at Street Roots, we also recognized this opportunity as a way to contribute to something much bigger– proceeds go directly to Street Roots, which will use them to pay for more investigative reporting and to continue to provide vendors with water, coffee, a computer lab, and an all-around safe space to be. (Street Roots also cares for its vendors like offering emergency rides to hospitals and paying for overnight stays in local hotels when the vendors get sick.)

Portland is a big-hearted city. Yet the problem of homelessness and the housing crisis can seem too big and too complicated to solve. There is no magic bullet to fix a problem with so many causes, so long in the making. We see pain and despair on the streets, but too often ordinary Portland citizens tune out and stop ‘seeing’ the person caught in a bad situation as a human with a unique story full of hope and fear, needs and gifts same as their own.

This project, however, offers a small but important opening for ordinary Portlanders to help address the struggle of homelessness by humanizing the people experiencing it. We couldn’t be more happy to employ coffee in this way. Coffee has always been a connector. It bridges the hemisphere between producers in the tropics and consumers in the north. It serves as a bridge between any two or more people sharing a moment together enjoying a warm cup. Coffee, like any produced good, creates a mysterious web of interconnecting economies of trade and pleasure and interdependence, perhaps more than any other commodity when you take into consideration the growers, the pickers, the importers, the shippers, the roasters, the grocers, the cafe owners, the baristas and finally the people (all of us!) who finally enjoy this marvelous drink.

Through this humble yet ambitious project, it makes perfect, poetic sense that coffee can also connect those experiencing homelessness with those who want to help. Our goal as the roaster entrusted with the task of roasting this coffee is to produce great coffee. We will do our best to make it irresistibly delicious. Our hope is that it also allows for another bridge between worlds in this city of bridges.

“The story of Street Roast is a story of how the private sector and the nonprofit sector can come together to support social change” – Street Roots director, Israel Bayer

About Street Roots
Street Roots newspaper—published weekly in Portland, Oregon —has been Portland’s flagship publication addressing homelessness and poverty since 1998. Through its Newspaper Vendor Program, Street Roots has been providing a platform for people on the streets to have a voice in the political and social dialogue, bridging cultural and class divides with a greater understanding on social matters that affect us.

Support the cause
You will now be able to drink your support of Street Roots each and every morning—helping give individuals experiencing homelessness and poverty a hand up in the community while supporting some of the best journalism in Oregon.

This project is also supported by Ideaville and Curate, two local design and marketing firms whose mission-driven business strategies deliver creative solutions for brand marketing along with supporting greater good in the community.

Street Roast Coffee will be available at New Seasons & Marigold Cafe from 1st December.

Read more about our partnership Street Roots here:
Willamette Week
Portland Mercury
Daily Coffee News

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